[01] For Creatives
Ready to supercharge your creative flow and feel great about your work? This paper reveals how authentic leaders empower your best ideas and help your genius shine in the right workplace.
Ready to supercharge your creative flow and feel great about your work? This paper reveals how authentic leaders empower your best ideas and help your genius shine in the right workplace.
"I worked two years for a company in Dubai, linked to the energy sector, in an environment that didn't inspire much desire in me to innovate the world. We somewhat advanced the idea of putting people at the center, and in that sense, it can be considered a success."

Senior Designer
"I worked two years for a company in Dubai, linked to the energy sector, in an environment that didn't inspire much desire in me to innovate the world. We somewhat advanced the idea of putting people at the center, and in that sense, it can be considered a success."

Senior Designer
"I worked two years for a company in Dubai, linked to the energy sector, in an environment that didn't inspire much desire in me to innovate the world. We somewhat advanced the idea of putting people at the center, and in that sense, it can be considered a success."

Senior Designer
[02] Managers
Looking for fresh ways to lead your creative team? This paper offers insights into how authentic leadership can spark new ideas, boost retention, and cultivate a more innovative, productive environment.
Looking for fresh ways to lead your creative team? This paper offers insights into how authentic leadership can spark new ideas, boost retention, and cultivate a more innovative, productive environment.
"If I don't feel passion for what I'm doing, if I do things against my will—regardless of anything else in life—I don't do them well. Consequently, I don't even work well. So, I really need a spark that leads me to move forward, one that gives me personal satisfaction."

Marketing Creative
"If I don't feel passion for what I'm doing, if I do things against my will—regardless of anything else in life—I don't do them well. Consequently, I don't even work well. So, I really need a spark that leads me to move forward, one that gives me personal satisfaction."

Marketing Creative
"If I don't feel passion for what I'm doing, if I do things against my will—regardless of anything else in life—I don't do them well. Consequently, I don't even work well. So, I really need a spark that leads me to move forward, one that gives me personal satisfaction."

Marketing Creative
[03] Non-Creatives
Want to understand your creative colleagues better, no jargon? This research is your cheat sheet for smoother teamwork, showing how being real and open sparks breakthrough ideas.
Want to understand your creative colleagues better, no jargon? This research is your cheat sheet for smoother teamwork, showing how being real and open sparks breakthrough ideas.
"I wanted to do better work for him because he was able to, you know, recognize that he had a compassionate side, and he understood that I needed support in that area without seeing me just as a number."

Copywriter
"I wanted to do better work for him because he was able to, you know, recognize that he had a compassionate side, and he understood that I needed support in that area without seeing me just as a number."

Copywriter
"I wanted to do better work for him because he was able to, you know, recognize that he had a compassionate side, and he understood that I needed support in that area without seeing me just as a number."

Copywriter